Micromax has been receiving a lot of media attention these days. First the arrest of its co-founders made headlines. Then, the company surprised us by roping in Hollywood Star Hugh Jackman as it's brand ambassador. This time around, the domestic brand has revealed its plans of building devices on Microsoft’s Windows Phone platform.
In an interview, Micromax's Co-founder, Rahul Sharma told TOI:“We are working on a Windows phone and you might see something from us around mid of next year". As we all know, Micromax has cemented its place as an cheaper option for those who can't afford Samsung's GALAXY phones. However, due to the rising popularity of Windows Phone devices in the affordable smartphone segment, Micromax is probably hoping to provide a cheaper Lumia alternative in the market. Since the Lumia 520 already sells for around Rs 7000 in India, it will be interesting to see if Micromax can manage to launch an even more affordable Windows Phone 8 devices. One thing is for sure, any OEM joining the platform is a good news for the Windows Phone ecosystem.
On a related note, a source close to Microsoft has tipped us that the software giant is working on adding dual-SIM functionality to the Windows Phone platform.
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